The term “inbound” is relatively new. It is only since 2006, that inbound marketing has become the most effective marketing method for doing business online. Its methodology is the best way to turn strangers into customers and promoters of your business. The term “inbound” is relatively new.
But before going deeper into it, it’s important to understand what inbound marketing is, why it’s so important to marketers, and how it relates to content marketing.
Basically, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
On the other hand, outbound marketing, or traditional marketing, is the marketing we grew up with: radio, TV, newspapers, magazines, direct-mail, billboards, event sponsorships, etc. The traditional outbound strategy can even be found in such digital distribution forms as email blasts, banner ads, PPC, and SPAM.
Another important difference between these two ways of connecting with potential customers is that outbound marketing is interruption-based, while inbound marketing is permission-based.
The traditional marketing will look for medium with a large following and periodically interrupt that following with disassociated ads. Examples: TV, Radio, Direct Mail, Newspaper, Billboards.
This new marketing practice, first will communicate via mediums in which the audience has given you permission to communicate. Second, will answer the questions people are asking and proliferate those answers around the web in anticipation of the question. Examples: subscription based email marketing, social media, blog subscribers, webinar attendees, etc.
As everybody knows, search engines are extensively used in product search, but targeting customers to your website can be hard. That’s where Inbound Marketing comes to assist you. It helps potential buyers to find your business on the web, focusing on marketing techniques such as:
- Content Creation
- Search Marketing
- Social Media
Here how it works:
1-Create Compelling Content
- Blog Posts
2-Get Found By People Who Need You
Ensure that your content is found by web users by:
- Use Search Marketing
- Optimize Keywords
3-Convert Visitors to Leads
A landing page allows visitors to share their contact info with you.
4-Convert Leads to Customers
Spend your valuable sales time talking to people who are ready to buy.
5-Analyze & Adjust Your Tactics
Monitor your results and make adjustment to your strategy.
At Dalmastro we have the expertise, experience and passion to help you create your Inbound Marketing strategy and set you up with a constant feed of customers. Contact us for a complimentary marketing evaluation.
www.dalmastro.com - Call (305) 807 9313
The power of video can’t be ignored. It’s the most engaging type of content available today. And it’s never been more affordable to create one. There are many ways in which you can use a video to grow your small business. This guide is going to show you how to do it. (AJ Agrawal )
As videos become increasingly popular, they provide the perfect complement to online marketing. Regardless of whether the video is produced simply for fun, information or is intended to be instructional, videos play a critical role in any brand's marketing strategy.
Consumers said that blogs rank higher than Twitter for shaping their opinions and higher than Facebook for motivating purchasing decisions.
The rise of short messages through Twitter and Whatsapp, as well visual messages such through Facebook, Instagram, Pinterest, Snapchat, made social media and content marketing, adjust to this new consumer’s behavior.
The very first challenge that marketers have to face, is how they create a big audience of followers, to watch their videos. There’s no point in launching a video campaign without subscribers, followers or an engaged social media audience. This is the case when brands would turn to paid advertising to entice sharing and speed up audience building.
When it comes to social and digital marketing, 2016 promises to be a year of massive changes, not only in the way people use social networks, but also in the way they consume media on them.
According to Anish Patel, in his article in REELSEO, it’s time to start thinking about how you will kick start your video marketing campaign to meet consumer demands in 2016. Video marketing is growing fast and changing and consumers want different types of experiences from video. Are getting ready for this challenge?
Social Media is no longer an option, if you want to survive in business, it’s crucial!! Hotels should consider social media as a natural extension of the hotel's website, keeping its web content fresh and original for search positioning and connecting its audience. It also provides a great way to test your messages, spur conversation, hear what your guests are saying, get your audience engaged, and meet future guests.
Recent studies have shown that 85% of companies are finding success with a video marketing strategy, and there’s no doubt that video has an engagement power that text cannot match. The reason is simple: videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, visually-appealing video.
Adding live video to your marketing strategy will help with building your brand, engaging prospective customers, and improving your site’s SEO, among many other benefits.