The term “inbound” is relatively new. It is only since 2006, that inbound marketing has become the most effective marketing method for doing business online. Its methodology is the best way to turn strangers into customers and promoters of your business. The term “inbound” is relatively new.
But before going deeper into it, it’s important to understand what inbound marketing is, why it’s so important to marketers, and how it relates to content marketing.
Basically, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
On the other hand, outbound marketing, or traditional marketing, is the marketing we grew up with: radio, TV, newspapers, magazines, direct-mail, billboards, event sponsorships, etc. The traditional outbound strategy can even be found in such digital distribution forms as email blasts, banner ads, PPC, and SPAM.
Another important difference between these two ways of connecting with potential customers is that outbound marketing is interruption-based, while inbound marketing is permission-based.
The traditional marketing will look for medium with a large following and periodically interrupt that following with disassociated ads. Examples: TV, Radio, Direct Mail, Newspaper, Billboards.
This new marketing practice, first will communicate via mediums in which the audience has given you permission to communicate. Second, will answer the questions people are asking and proliferate those answers around the web in anticipation of the question. Examples: subscription based email marketing, social media, blog subscribers, webinar attendees, etc.
As everybody knows, search engines are extensively used in product search, but targeting customers to your website can be hard. That’s where Inbound Marketing comes to assist you. It helps potential buyers to find your business on the web, focusing on marketing techniques such as:
- Content Creation
- Search Marketing
- Social Media
Here how it works:
1-Create Compelling Content
- Blog Posts
2-Get Found By People Who Need You
Ensure that your content is found by web users by:
- Use Search Marketing
- Optimize Keywords
3-Convert Visitors to Leads
A landing page allows visitors to share their contact info with you.
4-Convert Leads to Customers
Spend your valuable sales time talking to people who are ready to buy.
5-Analyze & Adjust Your Tactics
Monitor your results and make adjustment to your strategy.
At Dalmastro we have the expertise, experience and passion to help you create your Inbound Marketing strategy and set you up with a constant feed of customers. Contact us for a complimentary marketing evaluation.
www.dalmastro.com - Call (305) 807 9313