There are many creative ways to increase traffic to your website. You don't need to rely only on text content. Check out these cool ideas!
Does content still play a major role in increasing website traffic? In a word, yes. But it's the quality of the content that drives increasing traffic to your site, not the volume.
Also, don't think of content as only text. Content in the form of videos, pictures, and technology algorithms that help a user find an answer (such as White Pages) are just as valuable drivers of traffic as text content is.
That might seem a bit surprising, considering that we are constantly being told to blog more, write more, build content, refresh content, promote your content, and so on. Not to mention the top results in the search engine results pages (SERPs) seem to bear out the theory that text volume is key.
On average, a Web page that ranks on the first page of Google's SERPs contains well over 2,000 words. That's a lot of text content packed into an article.
But here's the thing: Sites like Mashable.com, the New York Times, and Huffington Post have the resources and the motivation to stuff their pages to the gills with high-quality content—which is the very commodity those sites are "selling," and so they invest in maintaining its quality.
However, not every business relies on content as its main commodity. More often than not, businesses are selling goods or services; the good content is there merely to enhance what's being sold, but it is not the raison d'être of the website.
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The power of video can’t be ignored. It’s the most engaging type of content available today. And it’s never been more affordable to create one. There are many ways in which you can use a video to grow your small business. This guide is going to show you how to do it. (AJ Agrawal )
As videos become increasingly popular, they provide the perfect complement to online marketing. Regardless of whether the video is produced simply for fun, information or is intended to be instructional, videos play a critical role in any brand's marketing strategy.
Consumers said that blogs rank higher than Twitter for shaping their opinions and higher than Facebook for motivating purchasing decisions.
The rise of short messages through Twitter and Whatsapp, as well visual messages such through Facebook, Instagram, Pinterest, Snapchat, made social media and content marketing, adjust to this new consumer’s behavior.
The very first challenge that marketers have to face, is how they create a big audience of followers, to watch their videos. There’s no point in launching a video campaign without subscribers, followers or an engaged social media audience. This is the case when brands would turn to paid advertising to entice sharing and speed up audience building.
When it comes to social and digital marketing, 2016 promises to be a year of massive changes, not only in the way people use social networks, but also in the way they consume media on them.
According to Anish Patel, in his article in REELSEO, it’s time to start thinking about how you will kick start your video marketing campaign to meet consumer demands in 2016. Video marketing is growing fast and changing and consumers want different types of experiences from video. Are getting ready for this challenge?
Social Media is no longer an option, if you want to survive in business, it’s crucial!! Hotels should consider social media as a natural extension of the hotel's website, keeping its web content fresh and original for search positioning and connecting its audience. It also provides a great way to test your messages, spur conversation, hear what your guests are saying, get your audience engaged, and meet future guests.
Recent studies have shown that 85% of companies are finding success with a video marketing strategy, and there’s no doubt that video has an engagement power that text cannot match. The reason is simple: videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, visually-appealing video.
Adding live video to your marketing strategy will help with building your brand, engaging prospective customers, and improving your site’s SEO, among many other benefits.