With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril.
Video is the most effective tool to build trust & credibility
Good testimonial videos are brief, and they’re often best when you have a particular point to make rather than a general “I like this company” statement. The people giving the testimonials should be credible and have a trustworthy appearance. There’s something about seeing a person that connects us on a human level. It is the basis on which we build trust. Video enables you to be more “in sync” with your viewers.
Video Marketing is the most advantageous option on the web
Catching and keeping your attention is what videos do best. They also allow viewers to easily take in and retain important information. And that is big if you want users to visit and stay on your site.
All-in-all, video could actually be the most powerful piece to add to your overall web marketing. Businesses that incorporate video marketing into their strategy see more engagement, more click-through rates, and a high conversion rate. I can’t help but emphasize how appealing, effective, and easily sharable video is, too and its capability to bring your marketing far.
Video content is search engines’ favorite
Quality video marketing will improve the way you approach SEO. That alone is worth more than all the search engine hacks, tips, and secrets you can dig up.
Thoughtfully supplement your inbound marketing strategy with video, and watch your website’s search rankings climb the charts.
Email marketing campaigns with videos are more successful
Approximately half of the marketers who used video in email campaigns saw increased click-through rates, increased time spent reading the email, and increased sharing and forwarding.
Video emails stand out from other email communication. The advantage of sending video emails is that it hooks the viewers and speeds engagement with them.
Video is more compelling & persuasive
The reason video is more persuasive than other types of content is the human brain requires emotional input to make decisions. And no technology is better at conveying emotion than video.
Video caters to the brain’s visual and auditory systems, picking up on cues like body language, facial expressions, imagery and music. This elicits an emotional bond that will influence a person’s choices and actions.
In fact, studies show that over 80% of people say they are more likely to buy a product after watching a video about it.
Video improves your searchable footmark
Video improves your website’s search engine ranking because most major search engines give preference to pages that include video, and because pages with video are more likely to receive backlinks.
At Dalmastro, we strongly believe in the power of online video marketing and we know what it takes to successfully produce, distribute, market, and optimize video. We can offer a unique combination of high-definition video production services, optimized video distribution (VSEO) services and targeted online video advertising to increase your brand visibility and sales using the power of online video marketing.
If you are interested in learning more about our video marketing services and rates, please feel free to contact us.
The power of video can’t be ignored. It’s the most engaging type of content available today. And it’s never been more affordable to create one. There are many ways in which you can use a video to grow your small business. This guide is going to show you how to do it. (AJ Agrawal )
As videos become increasingly popular, they provide the perfect complement to online marketing. Regardless of whether the video is produced simply for fun, information or is intended to be instructional, videos play a critical role in any brand's marketing strategy.
Consumers said that blogs rank higher than Twitter for shaping their opinions and higher than Facebook for motivating purchasing decisions.
The rise of short messages through Twitter and Whatsapp, as well visual messages such through Facebook, Instagram, Pinterest, Snapchat, made social media and content marketing, adjust to this new consumer’s behavior.
The very first challenge that marketers have to face, is how they create a big audience of followers, to watch their videos. There’s no point in launching a video campaign without subscribers, followers or an engaged social media audience. This is the case when brands would turn to paid advertising to entice sharing and speed up audience building.
When it comes to social and digital marketing, 2016 promises to be a year of massive changes, not only in the way people use social networks, but also in the way they consume media on them.
According to Anish Patel, in his article in REELSEO, it’s time to start thinking about how you will kick start your video marketing campaign to meet consumer demands in 2016. Video marketing is growing fast and changing and consumers want different types of experiences from video. Are getting ready for this challenge?
Social Media is no longer an option, if you want to survive in business, it’s crucial!! Hotels should consider social media as a natural extension of the hotel's website, keeping its web content fresh and original for search positioning and connecting its audience. It also provides a great way to test your messages, spur conversation, hear what your guests are saying, get your audience engaged, and meet future guests.
Recent studies have shown that 85% of companies are finding success with a video marketing strategy, and there’s no doubt that video has an engagement power that text cannot match. The reason is simple: videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, visually-appealing video.
Adding live video to your marketing strategy will help with building your brand, engaging prospective customers, and improving your site’s SEO, among many other benefits.