Lately, more brands, marketers, and agencies tend to embrace video marketing as the most effective type of communication with their target audience. Recent studies have shown that 85% of companies are finding success with a video marketing strategy, and there’s no doubt that video has an engagement power that text cannot match. The reason is simple: videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, visually-appealing video.

Not long ago, companies used video marketing strategies only to improve customer education, increase brand awareness, and online engagement. Now, they realized that video can also increase website traffic, leads generation, and sales revenue. Marketers are facing a great opportunity to qualify and raise leads with content based on the data provided by videos.

Experts predict that by 2019, 80% of the world’s Internet traffic will be covered with video content. Video is no longer an optional part of a comprehensive content marketing strategy, it’s crucial. So, if you haven’t started thinking about investing in video content, marketing, and advertising, this should be now at the very top of your brand’s digital marketing strategy.

The important takeaway here is that it’s better to start now and get to grips with the medium, rather than start later and lose ground to competitors who are already taking video onboard. Make 2016 your year for rolling out an engaging content marketing strategy which includes video content, you’ll be glad you did.

At Dalmastro we have the expertise, experience and passion to help you create a Marketing strategy to make your brand stand out in the crowd. Contact us for a complimentary marketing evaluation.