Here you have 5 ideas on how to use video marketing to increase your sales"

Implant A Video On Your Landing Page

The majority of small businesses will invest in online advertising. These ads will lead to a landing page, where customers can begin to crawl through the sales funnel. Improving landing page conversion rates is always a major matter of concern, but with a video, this is relatively easy.

Studies have shown that a video placed on your landing page can increase conversions by 80%. This is because the content is engaging and it encourages people to watch. What you have to bear in mind is that this video shouldn’t automatically play.

All the benefits can be eliminated simply by showing a video that obnoxiously plays the moment the customer lands on the page.

You Can Better Reach Mobile Customers

Over half of all Internet users now access the Internet just from a mobile device. This is an important fact because it means traditional types of content are quickly falling by the wayside, and there’s nothing you can do about that. People don’t have time to read a long blog post on the small screen of a smartphone.

The best way to get around this is to use video. A video can say up to 10,000 words for every 1,000 words written down. It’s the easiest way to disseminate a lot of information in a short space of time.

This is a brand new way of reaching over half your audience who don’t have the time or inclination to read a long sales pitch. Now you can appeal to a greater range of people.

Show Your Product In Action

It’s difficult to imagine how a product can come in handy when all you have are three or four stock photos on the screen. A video can provide people with some insight into what your product actually does and how it should be used. This will also save you a lot of unnecessary customer service questions.

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At Dalmastro we have the expertise, experience and passion to help you create a Video Marketing strategy to make your brand stand out in the crowd. Contact us for a complimentary marketing evaluation.