Follow these 6 simple tips to help you standout on social media .
The more noise there is, the more mediocrity we accept as being normal. If we set ourselves higher standards than everyone else, there is an opportunity to cut through the clutter. You only need a little creativity and some dedication to generate engagement, earn trust and awareness on social media. And it’s all free
We learned that no one likes to be sold to, but everyone likes to feel appreciated. For example, thanking our webinar attendees with a Starbucks gift card—“Hey Jane! Join us for the webinar, and coffee is on us”—proved to boost in registration and attendance by an astounding 50%! And in our follow-up emails we would say, “Thanks for joining us! How was your coffee?” and link to a trial download or an ebook. We saw the highest click-through rate of all email campaigns. Why? Because we capitalized on an emotional trigger, motivating prospects to move to the next level.
Gifting is a great way to boost event registrations, evaluations, demos, assessments, and consultations. It is also a great way to reward referrals and customer advocacy.
What makes gifting effective across such a wide range of campaigns? Here are three powerful reasons why gifting will increase engagement and transform your campaigns:
Think about the number of invites and offers you get every week. I get at least a dozen interesting offers from the marketing community and vendors. But, like you, I’m busy and can’t do it all.
Your customers are in the same boat—bombarded with offers. A great way to get them to slow down, click, and fill out yourform is to present them with a thank you gift. Or even better—a donation to the organization of their choice.
Even in today’s noisy, digital landscape, one old-fashioned concept persists: goodwill.
When you build gifting into your campaigns, you’re saying: I respect your time. Empathy pulls the emotional levers that turn a cynical prospect into an engaged opportunity. It builds the goodwill for an attendee to request a product demo or start a conversation.
In the webinar example I provided above, follow-up emails become conversation starters: “Thanks for joining us! How was your coffee?” This simple question compels people to reply. Even if they aren’t ready to buy, the conversation still begins, and they remember your act of giving. Therefore, you’re on your way to building trust and goodwill.
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Music is one of the most powerful catalysts for creating an emotional connection with your audience. This was the case of Smile While Shake It, composed and produced by GRAMMY Award® and Latin GRAMMY® nominated composers Andres Dalmastro and AT Molina, who were personally inspired by the signature sound the box of Honey Bunches of Oats®.
