Why You Should Add Live Video to Your Content Strategy

Are we living he Truman Show”? Not quite, but we’re getting there.

The live streaming phenomenon sprouted up at this year’s SXSW and doesn’t appear to be slowing down anytime soon. Despite still being relatively new, Meerkat and Periscope audiences are undoubtedly experiencing an awkward phase. Users are unsure what type of content will attract an audience, and are resulting to live streaming anything from the contents of their fridge to their daily walks to work. Is it exciting as a user? Sure. Would a viewer want to tune in? Probably not.

The truth is, people aren’t good at being spontaneously interesting. Unless you’re Taylor Swift or Tim Cook, chances are people don’t want to see the mundane ins-and-outs of your daily life. Social media, for the most part, is a curated experience. Great thought and preparation (hopefully) goes into every tweet, post, and filter used on social profiles. How can brands use that same strategy for live video, an application that by design, allows the user limited control over content?

Some ideas:

1. Five Weekly Trends

Work with your team to establish five common questions or issues that popped up on your channels. Is everyone curious about what’s next? Were there a lot of questions about a new product feature that just launched? Did your engineering team fix a bug? Use your live video application of choice to stream what happened, why it happened, and what you’re doing (or have done) to fix it. Your audience will not only appreciate the insight into your organization, but appreciate being heard.

2. AMA’s

AMA’s, or “Ask Me Anything”, sessions are becoming increasingly more popular with brands today. In addition to answering comments on the platform of your choice, create a livestream and include it in your description. Commenters will be able to see you reply to each question in real time, eliminating any doubt that you’re really the person behind the screen.

Added bonus? Data! Meerkat and Periscope both track details like how many people tuned in to your stream and where they’re streaming from.

Read the full article here.

At Dalmastro we encourage our clients to use video to tell their stories. Telling stories with video increases engagement, triggers social sharing and gives people a reason to talk about you online and offline.  Adding live video to your marketing strategy will help with building your brand, engaging prospective customers, and improving your site’s SEO, among many other benefits. If you think your business need to jump on the live video marketing bandwagon and you don’t know how to approach this practice, just let us know and we can work together!