Human resources departments face significant challenges as their roles become broader and more strategic in the early 21st century. HR is more than a basic function that involves hiring, training and retaining employees. It is a key element in developing a workforce that aligns with the mission and vision of a business. In such scenario, the role of internal communication with the different actors in a company, plays the most critical part.
When facing the challenge of presenting new information that needs to be retained, video can be an innovative and versatile way to keep employees educated. Many studies, show that retention of information when presented as “explainer videos” far exceeds the retention of materials presented solely as text.
Explainer videos can be a helpful tool for human resources. Because this department is heavily involved with onboarding new hires, staff members often have a lot of details to relay. Much of the time, you need to find a way to communicate this new information relatively quickly. Explainer videos can help employees retain new material, and comprehend and implement it more quickly than they would if they experienced it through just text or audio. Here are several ways human resources can use explainer videos:
Employee Training Video
An explainer video is an excellent training tool. Training new staff on complicated procedures or the use of certain computer systems can be very time consuming. One of the mayor benefits of using of video is that it can condense complex ideas into a comprehensible message in concise and efficient way. Not only new but current employees can also benefit from this resource.
Internal Messaging and Procedure Video
Ideal to communicate policies change, proper procedures implementation. Explainer video can be sent to quickly provide workers with the new information they need.
Compliance and Code of Conduct Video
An explainer video allows you to quickly relay important details in a way new hires are more likely to remember. For instance, there are certain unique legal requirements and rules for staff conduct that need to be communicated prior to employment. With a story-based structure in an explainer video, companies can express the importance of maintaining compliance with company rules.
Internal Announcement Video
Send staff an explainer video to efficiently communicate a corporate event, new recruiting policy or changing procedure.
By engaging workers with visually oriented stories, animated video ensures staff are getting the message.
Animated video is a great resource to achieve all of the above in the most fun and effective way. By combining visual and auditory stimulation, video provides two different ways for new information to be processed into long-term memory. Whether you’re demonstrating how to use a complicated software system or conveying the details of an acquisition, using video is the best way to ensure that viewers retain the information.
To learn more about how some of our clients have used explainer and training videos, contact us here: www.dalmastro.com or call us: (305) 807 9313
As videos become increasingly popular, they provide the perfect complement to online marketing. Regardless of whether the video is produced simply for fun, information or is intended to be instructional, videos play a critical role in any brand's marketing strategy.