In the middle of the clutter of the online jungle, we have to cut through the noise and engage our prospects with content that entertains, inspires, and educates them about what we do and who we are, including the culture of our companies. Grabbing the attention of potential customers has become the greatest challenge of all!
Fortunately, today's marketers have realized that video is the perfect format for quickly grabbing busy audiences' attention. It enables strong storytelling in a short but memorable format that viewers can enjoy—and marketers can measure.
Part of Google’s algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth. The play button has taken the center stage as the most compelling call to action on the Web, and explainer videos have a lot to do with this. Here some of the reasons:
Explainer videos have boomed in popularity over the past year due to their affordability and proven effectiveness in growing a business. This makes explainer videos an excellent marketing tool. Many companies have started to strategically invest in video marketing, as a way to improve the results of marketing and sales programs. So if you want to:
- Increase Conversion Rates
- Clarify the Objective of Your Product
Generate Increased Interest
Rank Better in Google Search
Increase Web Traffic
Grab Audience Attention
Make Easily Shareable Content
Don’t hesitate to call us, we can be an extension of your marketing team and efforts! Dalmastro have helped lots of clients tell their stories by producing, powerful and memorable video animation campaigns.
www.dalmastro.com - Call Us (305) 807 9313
The power of video can’t be ignored. It’s the most engaging type of content available today. And it’s never been more affordable to create one. There are many ways in which you can use a video to grow your small business. This guide is going to show you how to do it. (AJ Agrawal )
As videos become increasingly popular, they provide the perfect complement to online marketing. Regardless of whether the video is produced simply for fun, information or is intended to be instructional, videos play a critical role in any brand's marketing strategy.
Consumers said that blogs rank higher than Twitter for shaping their opinions and higher than Facebook for motivating purchasing decisions.
The rise of short messages through Twitter and Whatsapp, as well visual messages such through Facebook, Instagram, Pinterest, Snapchat, made social media and content marketing, adjust to this new consumer’s behavior.
The very first challenge that marketers have to face, is how they create a big audience of followers, to watch their videos. There’s no point in launching a video campaign without subscribers, followers or an engaged social media audience. This is the case when brands would turn to paid advertising to entice sharing and speed up audience building.
When it comes to social and digital marketing, 2016 promises to be a year of massive changes, not only in the way people use social networks, but also in the way they consume media on them.
According to Anish Patel, in his article in REELSEO, it’s time to start thinking about how you will kick start your video marketing campaign to meet consumer demands in 2016. Video marketing is growing fast and changing and consumers want different types of experiences from video. Are getting ready for this challenge?
Social Media is no longer an option, if you want to survive in business, it’s crucial!! Hotels should consider social media as a natural extension of the hotel's website, keeping its web content fresh and original for search positioning and connecting its audience. It also provides a great way to test your messages, spur conversation, hear what your guests are saying, get your audience engaged, and meet future guests.
Recent studies have shown that 85% of companies are finding success with a video marketing strategy, and there’s no doubt that video has an engagement power that text cannot match. The reason is simple: videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, visually-appealing video.
Adding live video to your marketing strategy will help with building your brand, engaging prospective customers, and improving your site’s SEO, among many other benefits.