If you own a small business or are in business for yourself, there’s a lot of compelling evidence suggesting that online video marketing should be a major focus of your advertising and marketing budget.
Studies show that more than half of the companies are already investing to this medium. A predicted cost that continues to intensify, thus, dominating the strategies of marketing in the near future. It is easy to see why.
Video is Incomparable
Online video satisfies people with the information and entertainment that they need. Youtube receives one billion of unique visitors every month apart from Facebook. Statistics shows that over 6 billion hours of video are viewed each month on YouTubeand the number of daily subscriptions every is up three times each year. Video gives you access to all these information.
“It’s about highlighting ways that brands can do really compelling, sharable, video content.” said Jonathan Perelman, BuzzFeed’s General Manager of Video & VP Agency Strategy. By allowing viewers to engage and share the video with others will allow them to extend their time on your website as they interact with your brand. For any type of social media campaign, or any SEO practice, video is in no doubt, the best tool kit in marketing.
Video Is Naturally Likable
People engage with content that is easy to digest, if not it will result in consumers moving away or ignoring the content. Video does this job well. It does not only act as a powerful tool in advertising but it is a great method to keep your consumers interested, well, “engaged”. Besides video being naturally likable, how it builds a deeper connection amplifies what digital marketing provides—engagement. A lot of people are already wired up to something appealing. That is why marketers are challenged to get consumers’ attention by spending more time engaging with them.
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The power of video can’t be ignored. It’s the most engaging type of content available today. And it’s never been more affordable to create one. There are many ways in which you can use a video to grow your small business. This guide is going to show you how to do it. (AJ Agrawal )
As videos become increasingly popular, they provide the perfect complement to online marketing. Regardless of whether the video is produced simply for fun, information or is intended to be instructional, videos play a critical role in any brand's marketing strategy.
Consumers said that blogs rank higher than Twitter for shaping their opinions and higher than Facebook for motivating purchasing decisions.
The rise of short messages through Twitter and Whatsapp, as well visual messages such through Facebook, Instagram, Pinterest, Snapchat, made social media and content marketing, adjust to this new consumer’s behavior.
The very first challenge that marketers have to face, is how they create a big audience of followers, to watch their videos. There’s no point in launching a video campaign without subscribers, followers or an engaged social media audience. This is the case when brands would turn to paid advertising to entice sharing and speed up audience building.
When it comes to social and digital marketing, 2016 promises to be a year of massive changes, not only in the way people use social networks, but also in the way they consume media on them.
According to Anish Patel, in his article in REELSEO, it’s time to start thinking about how you will kick start your video marketing campaign to meet consumer demands in 2016. Video marketing is growing fast and changing and consumers want different types of experiences from video. Are getting ready for this challenge?
Social Media is no longer an option, if you want to survive in business, it’s crucial!! Hotels should consider social media as a natural extension of the hotel's website, keeping its web content fresh and original for search positioning and connecting its audience. It also provides a great way to test your messages, spur conversation, hear what your guests are saying, get your audience engaged, and meet future guests.
Recent studies have shown that 85% of companies are finding success with a video marketing strategy, and there’s no doubt that video has an engagement power that text cannot match. The reason is simple: videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, visually-appealing video.
Adding live video to your marketing strategy will help with building your brand, engaging prospective customers, and improving your site’s SEO, among many other benefits.