Social Media is no longer an option, if you want to survive in business, it’s crucial!! Hotels should consider social media as a natural extension of the hotel's website, keeping its web content fresh and original for search positioning and connecting its audience. It also provides a great way to test your messages, spur conversation, hear what your guests are saying, get your audience engaged, and meet future guests.
Community managers, rejoice! Starting today August 5, all Hootsuite users can post and schedule Instagram through the social-media management tool.
In a major addition for the social media management platform, Hootsuite has announced that Instagram will now be supported by the Hoostuite dashboard. While users have been able to monitor and track Instagram content for some time via third-party apps, Instagram will now be fully integrated into the Hootsuite experience, enabling users to schedule and publish Instagram content, monitor and engage with Instagram audiences and create team workflows – including shared access with team members - all from the one platform.
The ability to schedule Instagram content will be a major boost for Hootsuite users. Users of Sprout Social, a rival social media management tool, have been able to monitor and comment on Instagram content for the last month or so, though Sprout doesn’t allow users to publish content via the platform. Instagram’s integration with Hootsuite will enable posting functionality – users will be able to edit and schedule content alongside their regular networks within the dashboard, providing content oversight and ease of use. In the official release, Hootsuite notes that Instagram integration has been one of their most requested features for some time.
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The power of video can’t be ignored. It’s the most engaging type of content available today. And it’s never been more affordable to create one. There are many ways in which you can use a video to grow your small business. This guide is going to show you how to do it. (AJ Agrawal )
Consumers said that blogs rank higher than Twitter for shaping their opinions and higher than Facebook for motivating purchasing decisions.
The rise of short messages through Twitter and Whatsapp, as well visual messages such through Facebook, Instagram, Pinterest, Snapchat, made social media and content marketing, adjust to this new consumer’s behavior.
The very first challenge that marketers have to face, is how they create a big audience of followers, to watch their videos. There’s no point in launching a video campaign without subscribers, followers or an engaged social media audience. This is the case when brands would turn to paid advertising to entice sharing and speed up audience building.
When it comes to social and digital marketing, 2016 promises to be a year of massive changes, not only in the way people use social networks, but also in the way they consume media on them.
According to Anish Patel, in his article in REELSEO, it’s time to start thinking about how you will kick start your video marketing campaign to meet consumer demands in 2016. Video marketing is growing fast and changing and consumers want different types of experiences from video. Are getting ready for this challenge?
Social Media is no longer an option, if you want to survive in business, it’s crucial!! Hotels should consider social media as a natural extension of the hotel's website, keeping its web content fresh and original for search positioning and connecting its audience. It also provides a great way to test your messages, spur conversation, hear what your guests are saying, get your audience engaged, and meet future guests.
Recent studies have shown that 85% of companies are finding success with a video marketing strategy, and there’s no doubt that video has an engagement power that text cannot match. The reason is simple: videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, visually-appealing video.
Adding live video to your marketing strategy will help with building your brand, engaging prospective customers, and improving your site’s SEO, among many other benefits.
Instagram is a social media platform that is centered around photo sharing. It’s a way to creatively share what’s going on in the world around you while allowing you to connect with others. People seem to love it too with the number of active users jumping from 1 million to over 200 million since its start date in 2010. With cool tools to upload photos and videos with interesting filters and cropping options, it’s no wonder it has become so popular. With that many people looking at Instagram daily, you can see why it would be a powerful real estate marketing tool.
These are 5 reasons you’ll want to use Instagram after reading this:
You just sold real estate property and the buyers are in front of it in the picture, i.e. – you are a real person and actually sell houses.
Since it is a picture based app, let the pictures do the speaking for you when selling a house.
People are more likely to buy from someone they trust . Since the majority of people are on social media, Instagram provides a great way for you to connect. Future clients are given the opportunity to familiarize themselves with you.
Instagram gives you the ability to get your point across in the quickest way possible and in a way that sticks with people.
Snap, upload, and voilà! Your superb picture of that real estate sale is out there for the world to see.
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Thanks to the Internet, marketing has evolved over the years. Consumers no longer rely on billboards and TV spots — a.k.a. outbound marketing — to learn about new products, because the web has empowered them. It's given them alternative methods for finding, buying and researching brands and products. The new marketing communication — inbound marketing — has become a two-way dialogue, much of which is facilitated by social media.
Another reason why inbound marketing is winning is because it costs less than traditional marketing. Why try to buy your way in when consumers aren't even paying attention? Here are some stats from the infographic below.
44% of direct mail is never opened. That's a waste of time, postage and paper.
86% of people skip through television commercials.
84% of 25 to 34 year olds have clicked out of a website because of an "irrelevant or intrusive ad."
The cost per lead in outbound marketing is more than for inbound marketing.
Inbound marketing focuses on earning, not buying, a person's attention, which is done through social media and engaging content, such as blogs, podcasts and white papers. This content is interesting, informative and adds value, creating a positive connection in the eyes of the consumer, thus making him more likely to engage your brand and buy the product. So it costs less and has better a ROI.
Read more at: http://mashable.com/2011/10/30/inbound-outbound-marketing/
All too often a brand’s content marketing “team” is a one-person show. In reality, this is the same as asking someone to perform a seven-person job.
Understandably when an project is just starting out, its tough to get all the right players involved.
However, it’s important to be realistic and aware of all the different roles and responsibilities needed to execute a successful content marketing strategy. Although some may outsourced to agencies or borrowed resources from other teams, but here are the key roles and responsibilities that should be covered for any content marketing team.
This is someone who strategizes, writes, and oversees content projects. The role of an editor is crucial in order to ensure brand consistency and alignment with business objectives.
The Community Manager is one who distributes your content across social channels, engages online communities, and contributes to content projects. Oftentimes this role is overlooked as a junior-level position, but it holds great responsibility. This role is the persona your brand portrays on social channels, so its important they know how to interact with prospects, customers and influencers appropriately.
A content marketing strategy should constantly be analyzed in order to optimized. Someone in charge of analytics should be tracking best and worst performing content, tracking conversion and flagging trends. They should also be continuously sharing their findings and communicating metrics to the rest of the team.
You can never underestimate the power of an amazing user experience. A good designer is critical in bringing content to life through smart design and rich visuals.
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As videos become increasingly popular, they provide the perfect complement to online marketing. Regardless of whether the video is produced simply for fun, information or is intended to be instructional, videos play a critical role in any brand's marketing strategy.