All too often a brand’s content marketing “team” is a one-person show. In reality, this is the same as asking someone to perform a seven-person job.
Understandably when an project is just starting out, its tough to get all the right players involved.
However, it’s important to be realistic and aware of all the different roles and responsibilities needed to execute a successful content marketing strategy. Although some may outsourced to agencies or borrowed resources from other teams, but here are the key roles and responsibilities that should be covered for any content marketing team.
1. Content Marketer / Editor
This is someone who strategizes, writes, and oversees content projects. The role of an editor is crucial in order to ensure brand consistency and alignment with business objectives.
2. Community Manager
The Community Manager is one who distributes your content across social channels, engages online communities, and contributes to content projects. Oftentimes this role is overlooked as a junior-level position, but it holds great responsibility. This role is the persona your brand portrays on social channels, so its important they know how to interact with prospects, customers and influencers appropriately.
A content marketing strategy should constantly be analyzed in order to optimized. Someone in charge of analytics should be tracking best and worst performing content, tracking conversion and flagging trends. They should also be continuously sharing their findings and communicating metrics to the rest of the team.
You can never underestimate the power of an amazing user experience. A good designer is critical in bringing content to life through smart design and rich visuals.
Read Full Article