GOOGLE+ CUTS ITS TIES WITH YOUTUBE

YouTube will no longer require users have a Google+ account to comment on or post videos. The conscious uncoupling is the latest attempt by Google separate its popular products from the flailing social network.

More products will announce similar changes in the coming months, Google (GOOG) said in a pair of Blogger posts announcing the unsurprising news on Monday. YouTube will be first, and users will soon be able to leave their trademark incisive and intellectual comments on videos without a Google+ account.

"We want to formally retire the notion that a Google+ membership is required for anything at Google ... other than using Google+ itself," said Google VP Bradley Horowitz on Google+.

Google has spent much of the last four years awkwardly attempting to graft Google+ onto most of its products. The attempt to take on Facebook (FB, Tech30) and Twitter (TWTR, Tech30) with a unifying identity across Google was met with resistance by Google users. They bristled at the sometimes clumsy roll out, social features where they were unwanted, and a controversial "real names" policy.

Read full article.

Emotional Branding Campaigns

One of the most important ways a brand comes to life is the way it impacts the lives of its customers. Emotional branding is a powerful way to build brand loyalty and gain customers who will return to your brand again and again.

Many brands have found success by connecting with their consumers on a deeper level. As a result, some have become the most well-known brands in the market place, such as Apple and Coca-Cola.

Here is an example of a series of TV spots for an important marathon, that takes place once a year in Miami.  

Read Full Article

COMMERCIALS WITH EMOTIONAL APPEAL

Does your business use emotional appeal to win the hearts of your customers? Have you ever given it a try? Feelings have a critical role in this regard. Yet few of any ads will make an emotional appeal. They will try to amuse and dazzle more than touch the heart. 

Always #LikeAGirl Campaign, may just be the most inspiring and empowering commercial, using this approach.

When did doing something "like a girl" become an insult?

In the advertisement, both male and female teenagers are asked to demonstrate what it means to "throw like a girl," "run like a girl" or even "fight like a girl." But then, a new group of younger girls decide to defy stereotypes and show off their own talents.

Whether running in place or demonstrating their karate skills, these girls prove #LikeAGirl doesn't have to be an insult.

 "Feelings have a critical role in the way customers are influenced". (David Freemantle)