SECOND PARTS CAN ALSO BE POWERFUL!

This is a great example of how you follow up a smash hit like ‪#‎LikeaGirl‬, creating an equally powerful follow up. Enjoy another Lauren Greenfield film, which puts spotlight on fighting society's limitations. Always follows #LikeaGirl with ‪#‎Unstoppable‬ campaign.

P&G's Always brand has unveiled a new ad in which the same director, Chelsea Pictures' Lauren Greenfield, asks both girls and grown women whether they've ever felt prevented from doing something because they are a girl. The answers are just as revealing as those in #LikeaGirl: from the little girl who poignantly says "It's always the boys who rescue the girls in the stories" to the older women talking about how they changed when they reached puberty. The interviews are interspersed with statistics from an Always survey, such as that 72% of girls think society limits them.

Greenfield asks the girls to write their limitations on cardboard boxes and then kick them away. The spot introduces a new hashtag, #Unstoppable, asking girls to share their stories online. It was created by Leo Burnett Chicago and Toronto, the same agencies that worked on #LikeaGirl.

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COMMERCIALS WITH EMOTIONAL APPEAL

Does your business use emotional appeal to win the hearts of your customers? Have you ever given it a try? Feelings have a critical role in this regard. Yet few of any ads will make an emotional appeal. They will try to amuse and dazzle more than touch the heart. 

Always #LikeAGirl Campaign, may just be the most inspiring and empowering commercial, using this approach.

When did doing something "like a girl" become an insult?

In the advertisement, both male and female teenagers are asked to demonstrate what it means to "throw like a girl," "run like a girl" or even "fight like a girl." But then, a new group of younger girls decide to defy stereotypes and show off their own talents.

Whether running in place or demonstrating their karate skills, these girls prove #LikeAGirl doesn't have to be an insult.

 "Feelings have a critical role in the way customers are influenced". (David Freemantle)