Nailing down your positioning from the beginning makes everything else easier. This is crucial in marketing, because you can't be everything to everyone, but you can be something great for someone, and for that you not only have to know your product/service, you have to know who you are trying to reach.
Everybody knows that selling is the end of the marketing process. Content marketing is a great way to help prospective customers find you. Perfect content marketing is not easy, but the payoff from content marketing is bigger than almost any other marketing tactic. The important thing is not to get paralyzed, searching for perfect content.
Content marketing can’t afford to become a quest for perfection. Chasing the holy grail of perfect content actually yields fewer results.
Pursuing perfection is a game of rapidly diminishing returns. Put too much time into one piece of content, and you rob all the other content that could have been created. Go for progress, not perfection.
Creating content is a bit like water treatment. Everyone wants clean water, but how clean do you really need? You can keep making water cleaner and cleaner, when you’re willing to pay the price.
For example, you can build a water treatment system that removes:
Or, if you really need water that’s chemically and biologically pure, as certain laboratories do, 100% for $6 to $10.
The point is, not all water needs to be 100% pure: it depends what you’re using it for. To water the garden or wash clothes, you just don’t need 100% pure water. That becomes wasteful.
Ask yourself what level of quality each piece of content really needs. Here’s the trade-off: for the same cost you can get either 1 batch of water that’s 99% pure or 2 batches that are 95% pure.
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The power of video can’t be ignored. It’s the most engaging type of content available today. And it’s never been more affordable to create one. There are many ways in which you can use a video to grow your small business. This guide is going to show you how to do it. (AJ Agrawal )
Consumers said that blogs rank higher than Twitter for shaping their opinions and higher than Facebook for motivating purchasing decisions.
The rise of short messages through Twitter and Whatsapp, as well visual messages such through Facebook, Instagram, Pinterest, Snapchat, made social media and content marketing, adjust to this new consumer’s behavior.
The very first challenge that marketers have to face, is how they create a big audience of followers, to watch their videos. There’s no point in launching a video campaign without subscribers, followers or an engaged social media audience. This is the case when brands would turn to paid advertising to entice sharing and speed up audience building.
When it comes to social and digital marketing, 2016 promises to be a year of massive changes, not only in the way people use social networks, but also in the way they consume media on them.
According to Anish Patel, in his article in REELSEO, it’s time to start thinking about how you will kick start your video marketing campaign to meet consumer demands in 2016. Video marketing is growing fast and changing and consumers want different types of experiences from video. Are getting ready for this challenge?
Social Media is no longer an option, if you want to survive in business, it’s crucial!! Hotels should consider social media as a natural extension of the hotel's website, keeping its web content fresh and original for search positioning and connecting its audience. It also provides a great way to test your messages, spur conversation, hear what your guests are saying, get your audience engaged, and meet future guests.
Recent studies have shown that 85% of companies are finding success with a video marketing strategy, and there’s no doubt that video has an engagement power that text cannot match. The reason is simple: videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, visually-appealing video.
Adding live video to your marketing strategy will help with building your brand, engaging prospective customers, and improving your site’s SEO, among many other benefits.
"Storytelling has never been so powerful than today. The principles and success factors are closely related with word-of-mouth, social sharing, social media in general, brand perception and the very core of content marketing."
Working with clients and talking to founders we realized that some of them are missing the essential element for their social media marketing success: They need to be willing to create content and tell stories – the whole time.
Many of the people we talk to believe that social media marketing is all about posting updates and being constantly active in the chosen networks. It is. But that is simply only half the truth. Without a steady stream of content and stories all the activity in social media marketing can only get them so far.
A large part of social media success is not created directly on the various different social networks. It is created on your own site, on your own blog. It is the content, which you need to play the social networks to your advantage. It is the stories, which you tell, that attract an audience. And while there is a lot of content out there free for you to use, your own content on your own site is essential.
Of course there are many mechanisms and tweaks to social media activity that you should know about. Not knowing them will make your social media marketing a lukewarm effort. But at the core of real social media success is the content that you share and the stories that you tell. It is not enough to copy other peoples’ content or retweet and share what others post.
We sometimes have a hard time convincing these people that their biggest problem is not what they are or are not doing on social media. It is the utter lack of good and sharable content that often makes them fail with generating traffic. But fixing this lack of content is not as easy as setting up a new tweet or sharing some links on Facebook. It is going to be hard work.
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The power of video can’t be ignored. It’s the most engaging type of content available today. And it’s never been more affordable to create one. There are many ways in which you can use a video to grow your small business. This guide is going to show you how to do it. (AJ Agrawal )
As videos become increasingly popular, they provide the perfect complement to online marketing. Regardless of whether the video is produced simply for fun, information or is intended to be instructional, videos play a critical role in any brand's marketing strategy.
Consumers said that blogs rank higher than Twitter for shaping their opinions and higher than Facebook for motivating purchasing decisions.
The rise of short messages through Twitter and Whatsapp, as well visual messages such through Facebook, Instagram, Pinterest, Snapchat, made social media and content marketing, adjust to this new consumer’s behavior.
The very first challenge that marketers have to face, is how they create a big audience of followers, to watch their videos. There’s no point in launching a video campaign without subscribers, followers or an engaged social media audience. This is the case when brands would turn to paid advertising to entice sharing and speed up audience building.
When it comes to social and digital marketing, 2016 promises to be a year of massive changes, not only in the way people use social networks, but also in the way they consume media on them.
According to Anish Patel, in his article in REELSEO, it’s time to start thinking about how you will kick start your video marketing campaign to meet consumer demands in 2016. Video marketing is growing fast and changing and consumers want different types of experiences from video. Are getting ready for this challenge?
Social Media is no longer an option, if you want to survive in business, it’s crucial!! Hotels should consider social media as a natural extension of the hotel's website, keeping its web content fresh and original for search positioning and connecting its audience. It also provides a great way to test your messages, spur conversation, hear what your guests are saying, get your audience engaged, and meet future guests.
Recent studies have shown that 85% of companies are finding success with a video marketing strategy, and there’s no doubt that video has an engagement power that text cannot match. The reason is simple: videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, visually-appealing video.
Adding live video to your marketing strategy will help with building your brand, engaging prospective customers, and improving your site’s SEO, among many other benefits.
"Surprise and delight are two key ingredients for a successful marketing strategy. They are powerful tools to create memorable experiences among customers"
Consumers are thrill-seekers. As much as people find routines comforting, many individuals thrive on little unexpected moments. When people experience a positive moment that comes out of nowhere, the experience is likely to be one they remember, whether it’s a compliment on the street, winning a prize in a contest or something else.
One of the most powerful marketing strategies companies can leverage is surprise and delight, as it plays on the strong emotions and memories that can be created through unanticipated happiness. When businesses decide to cut through the predictability of everyday life and offer unique experiences, they will be sure to generate increased loyalty and customer retention, which in turn bolsters their bottom lines. However, considering the fact that many companies have limited marketing budgets, leaders might be skeptical that employing surprise tactics can really have a significant impact. Do these methods really work?
According to the Harvard Business Review (HBR), surprise and delight is among the most effective marketing tools because it plays to some very basic truths about human nature. For one, the source asserted that surprise is addictive, as shown in a study by scientists at Emory University and Baylor University. Researchers tested subjects to see how they would react in response to a sequence of pleasurable stimuli in the form of fruit juice and water. Subjects received squirts of each liquid, with some subjected to a predictable pattern and others experiencing one that was random. When scientists looked at MRIs of the tested individuals’ brains, those who got juice at unpredictable moments responded stronger than those who knew when it was coming. HBR noted that Dr. Read Montague, a professor of neuroscience at Baylor, said that results show people are “designed to crave the unexpected.”
Additionally, HBR asserted that surprise is a powerful tool for driving desired behavior, as it introduces people to new stimuli. This in turn encourages learning, which can result in customers being more receptive to buying new products, upgrading services and more. The source advised that instead of shaping marketing campaigns around what needs to be said to convince consumers to take a certain action, it may be more effective to think in terms of what these individuals would see as predictable and then do something that will flip those expectations on their heads.
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The power of video can’t be ignored. It’s the most engaging type of content available today. And it’s never been more affordable to create one. There are many ways in which you can use a video to grow your small business. This guide is going to show you how to do it. (AJ Agrawal )
As videos become increasingly popular, they provide the perfect complement to online marketing. Regardless of whether the video is produced simply for fun, information or is intended to be instructional, videos play a critical role in any brand's marketing strategy.
Consumers said that blogs rank higher than Twitter for shaping their opinions and higher than Facebook for motivating purchasing decisions.
The rise of short messages through Twitter and Whatsapp, as well visual messages such through Facebook, Instagram, Pinterest, Snapchat, made social media and content marketing, adjust to this new consumer’s behavior.
The very first challenge that marketers have to face, is how they create a big audience of followers, to watch their videos. There’s no point in launching a video campaign without subscribers, followers or an engaged social media audience. This is the case when brands would turn to paid advertising to entice sharing and speed up audience building.
When it comes to social and digital marketing, 2016 promises to be a year of massive changes, not only in the way people use social networks, but also in the way they consume media on them.
According to Anish Patel, in his article in REELSEO, it’s time to start thinking about how you will kick start your video marketing campaign to meet consumer demands in 2016. Video marketing is growing fast and changing and consumers want different types of experiences from video. Are getting ready for this challenge?
Social Media is no longer an option, if you want to survive in business, it’s crucial!! Hotels should consider social media as a natural extension of the hotel's website, keeping its web content fresh and original for search positioning and connecting its audience. It also provides a great way to test your messages, spur conversation, hear what your guests are saying, get your audience engaged, and meet future guests.
Recent studies have shown that 85% of companies are finding success with a video marketing strategy, and there’s no doubt that video has an engagement power that text cannot match. The reason is simple: videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, visually-appealing video.
Adding live video to your marketing strategy will help with building your brand, engaging prospective customers, and improving your site’s SEO, among many other benefits.
As videos become increasingly popular, they provide the perfect complement to online marketing. Regardless of whether the video is produced simply for fun, information or is intended to be instructional, videos play a critical role in any brand's marketing strategy.