With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril.
Video is the most effective tool to build trust & credibility
Good testimonial videos are brief, and they’re often best when you have a particular point to make rather than a general “I like this company” statement. The people giving the testimonials should be credible and have a trustworthy appearance. There’s something about seeing a person that connects us on a human level. It is the basis on which we build trust. Video enables you to be more “in sync” with your viewers.
Video Marketing is the most advantageous option on the web
Catching and keeping your attention is what videos do best. They also allow viewers to easily take in and retain important information. And that is big if you want users to visit and stay on your site.
All-in-all, video could actually be the most powerful piece to add to your overall web marketing. Businesses that incorporate video marketing into their strategy see more engagement, more click-through rates, and a high conversion rate. I can’t help but emphasize how appealing, effective, and easily sharable video is, too and its capability to bring your marketing far.
Video content is search engines’ favorite
Quality video marketing will improve the way you approach SEO. That alone is worth more than all the search engine hacks, tips, and secrets you can dig up.
Thoughtfully supplement your inbound marketing strategy with video, and watch your website’s search rankings climb the charts.
Email marketing campaigns with videos are more successful
Approximately half of the marketers who used video in email campaigns saw increased click-through rates, increased time spent reading the email, and increased sharing and forwarding.
Video emails stand out from other email communication. The advantage of sending video emails is that it hooks the viewers and speeds engagement with them.
Video is more compelling & persuasive
The reason video is more persuasive than other types of content is the human brain requires emotional input to make decisions. And no technology is better at conveying emotion than video.
Video caters to the brain’s visual and auditory systems, picking up on cues like body language, facial expressions, imagery and music. This elicits an emotional bond that will influence a person’s choices and actions.
In fact, studies show that over 80% of people say they are more likely to buy a product after watching a video about it.
Video improves your searchable footmark
Video improves your website’s search engine ranking because most major search engines give preference to pages that include video, and because pages with video are more likely to receive backlinks.
At Dalmastro, we strongly believe in the power of online video marketing and we know what it takes to successfully produce, distribute, market, and optimize video. We can offer a unique combination of high-definition video production services, optimized video distribution (VSEO) services and targeted online video advertising to increase your brand visibility and sales using the power of online video marketing.
If you are interested in learning more about our video marketing services and rates, please feel free to contact us.
As videos become increasingly popular, they provide the perfect complement to online marketing. Regardless of whether the video is produced simply for fun, information or is intended to be instructional, videos play a critical role in any brand's marketing strategy.