Emotional Branding Campaigns

One of the most important ways a brand comes to life is the way it impacts the lives of its customers. Emotional branding is a powerful way to build brand loyalty and gain customers who will return to your brand again and again.

Many brands have found success by connecting with their consumers on a deeper level. As a result, some have become the most well-known brands in the market place, such as Apple and Coca-Cola.

Here is an example of a series of TV spots for an important marathon, that takes place once a year in Miami.  

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ADDING HUMOR TO YOUR MARKETING CAMPAIGN

You don’t just want them to laugh at your ad; you want them to remember your message too.

Memory plays a big role in the effectiveness of a video marketing campaign and funny videos have a way of sticking with you. Humor triggers an emotional reaction to your brand’s message. This is what makes it so memorable for the viewer. It is this same emotion that inspires them to share your humorous advertisement with their friends and family.

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The Role Of Music In TV Commercials

Music can often be the leading factor in what elicits an emotional reaction from media viewers. Auditory queues play a significant role in how we interpret an advertisement, much like they do in TV shows and movies. They often set the stage for the scene, giving us an idea of how we should be feeling and what can be expected from the next few moments.

Many of the most successful commercials contain some sort of music, and its applications run the gamut from somber anthems to hilarity-invoking jingles. But if we intend to dissect the music behind the most viral advertisements, there are a number of questions we need to ask.

So, what makes a “successful commercial”?

There are many ways to measure an advertisement’s success, some more complicated than others. But one of the most telling and accessible metrics available is its popularity on social media.

High views on YouTube reflect the commercial’s viral popularity, or how many people were interested enough to spend their time watching it (and in many cases sharing it with their peers afterward). View count is a real-time measurement of a commercial’s exposure and effective reach, giving us valuable insight into the audience it has reached.

Now let’s get down to business. Below are the statistics I’ve gathered after reviewing the 50 most-viewed commercials on YouTube (from a search for the term “commercial”; note that I’m not referring to the sponsored ads that appear before other videos). I narrowed it down to only professionally produced, English language advertising for legitimate products and services.

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