Emotional Branding Campaigns

One of the most important ways a brand comes to life is the way it impacts the lives of its customers. Emotional branding is a powerful way to build brand loyalty and gain customers who will return to your brand again and again.

Many brands have found success by connecting with their consumers on a deeper level. As a result, some have become the most well-known brands in the market place, such as Apple and Coca-Cola.

Here is an example of a series of TV spots for an important marathon, that takes place once a year in Miami.  

Read Full Article