Fuel Your Instagram Addiction

If you are an Instagram addict, here you have 5 free apps to tell creative stories.

Instagram is more than just an app for photo filters, it’s a community to share stories. And sometimes, the app’s built-in features aren’t good enough to tell the story you want to. But there are some innovative third-party apps that let you get creative with Instagram.

Third-party apps for Instagram are nothing new. In fact, some Instagram clients are better than the official app. Of course, you will still have to use the official app to upload your images, but these third-party apps let you do some cool edits to them before uploading. From adding captions to a Flipbook-like collection of photos, this is how you can tell a better story on the world’s most popular social photo community.

Yes, Instagram has captions. Yes, a picture is worth a thousand words. But haven’t you sometimes felt like just adding text right on your image? It’s one of the best ways to tell a story without taking the eye away from the photo itself. Quick is the easiest way to do that.

Available for free on Android and iOS, all you need to do is select an image from your gallery or take a new photo with your camera. Quick will show you a text field that you can tap to edit. There’s a wide variety of typography to choose from, and you can customize the color too. Once you’re done, save it and share it.

It’s not the most powerful photo editor around, but the focus here is simplicity. And it couldn’t be simpler.

Instagram lets you upload video clips of up to 15 seconds, but sometimes, that isn’t enough to convey the full story. Which is why Instagram Hyperlapse fits more into 15 seconds by speeding up your footage.

Basically, the Hyperlapse app takes a video, which is artificially stabilized and sped up, from 1x to 12x. At any point, you can see the actual footage time as well as how much it would be in sped-up time.

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Creative Marketing Ideas for Summer

During the summer it is no secret that the online marketing business slows down substantially. In order to keep earning steady profits, it’s important to focus on creative marketing ideas for summer online ad campaigns.

Consumer needs change dramatically depending on the season, and this is especially noticeable during the summer time. More customers are spending time outside or on vacation rather than staying home on the internet. So, what are the three hot tips and creative marketing ideas for summer online ads?

Alter your advertisements.

Most creative marketing ideas for summer ads involve dramatically changing the look of an advertisement. Change your online ad to bring out the idea of fun, sun and recreation. Ads should be brighter and more colourful, reflecting the outside world. Make the marketing message revolve around the summer activities that most people enjoy.

Tailor your targeting.

In the summer, most internet users are either browsing the internet on a portable device or quickly checking their favorite websites. Not as much time is spent casually surfing the web, so creative marketing ideas for summer should include an alteration of all targeted keywords and URLs. Make the marketing campaign as efficient as possible with targets. For example, if you are creating summer marketing ideas for an Acai weight loss berry, focus targeting on “fit into your bikini quickly” or “slim summer weight loss tips”.

Read full article.

Source: www.dalmastro.com

Tagged: Summer Marketing Campaigns, Marketing Campaign, Video Production Miami, Social media Ideas

Andres Dalmastro

July 27, 2015

Content marketing, Advertising, Marketing Campaigns, SEO

Do you want to rank higher in search engines?

Andres Dalmastro

July 27, 2015

Content marketing, Advertising, Marketing Campaigns, SEO

Interested in ways to use your social accounts to improve your SEO?

Social media has a significant impact on your search results, and a strong social presence can boost your search rankings.

In this article you’ll discover five ways to use social media to improve your search rankings.

Discover five unusual tips to improve your SEO with social media.

#1: Build Links With Your Social Channels

Google used to put a high value on link building in their search rankings, no matter what quality of links you were building. When people figured this out and started manipulating rankings with fake or low-quality links to their site, Google started to focus on higher-quality links.

Links on social media are often considered higher-quality links, because social sites have a high web authority from the get-go. Even if your Facebook page is new, it’s likely to rank highly (and maybe even surpass your website) thanks to Facebook’s overall high authority.

It may sound obvious, but make sure that you include a working link to your website not only in your content, but also in every social profile you have. In addition to increasing traffic to your site, it’s also highly valuable for link building.

Be sure to include a link to your website in your social profiles.

When it comes to link building within content, post content like new products or blog posts to your social profiles to encourage sharing. For example, you could create a relevant YouTube video for each blog post and embed it in the post, capitalizing on the high web authority to send traffic to your site and increase search rankings.

#2: Grow Your Follower Base

Pages with a lot of high-quality followers rank better in searches. High-quality followers are real followers on your social channels, and a large percentage of them engage or interact with you in some form.

This interaction might be repinning pins, retweeting your content or sending you a tweet, placing reviews on Google+ or engaging with your posts on Facebook.

Develop a solid base of followers on your social channels to boost your SEO.

Social signals are a very real factor when it comes to SEO. Search engines look at social signals to find out how often you’re posting to your social media accounts, how many people interact with you and if there are social-sharing elements available to visitors to your site.

There’s no point in trying to outsmart the algorithms with fake likes on Facebook. Low-quality followers are not good for you. Not only will Facebook penalize you for fake likes, search engines like Google will punish you with lower rankings, too.

So, make sure you’re steadily gaining a solid base of followers that are interacting with you and your content, and encourage them to share, engage and interact with you.

#3: Make Your Content Searchable and Sharable

Pinterest is a great example of a social platform that makes your content both searchable and sharable. Pinterest encourages sharing to a great extent. Users post pins they like to their boards, and share them with other Pinterest users.

Pinterest profiles can show up in Google search results.

Many social accounts give you the option of keeping your content private, or relatively so. On YouTube, you can have unlisted videos, and only people who have links to the videos can watch them. Pinterest allows secret boards, and Twitter gives you the option to have a private profile.

When it comes to your business, you want all of your social accounts to be public, and you want all of your content to be searchable.

For example, for your Facebook profile, you have the option to make your posts searchable in search engines. To do this, go to your Facebook privacy settingsand enable the option Do You Want Other Search Engines to Link to Your Timeline?, shown here.

In your Facebook profile, enable the option to let search engines include your posts in search results.

The more people who see your posts, the more people who might share it. Encouraging sharing (including through methods like Facebook contests) is a great way to increase your search rankings.

#4: Use Keywords in Your Posts

Keywords are important for your website, blog and paid ad campaigns, so it should come as no surprise that keywords matter with your social content, too.

On Pinterest, a great way to rank higher in search engines is to use keywords in your pins or boards. Similarly, doing keyword research for YouTube videos can bring in traffic not only to your channel, but also to your website and blog if they’re listed in your profile. Even using keywords in your posts on Facebook can pay off.

This comes back to making sure that your content is searchable. This way, when users search for those keywords, your content will pop up.

Read Full Article

Source: www.dalmastro.com

Tagged: SEO, Social media Ideas, Google Rank, Social Media Marketing, Key Words

Andres Dalmastro

July 27, 2015

Marketing Campaigns, customers, Advertising

Social Media Gift Ideas

Andres Dalmastro

July 27, 2015

Marketing Campaigns, customers, Advertising

When it comes to finding gift ideas, social media now rivals word-of-mouth and store advertising as a source of inspiration for shoppers, according to a new survey of 1,035 U.S. adults from Research Now’s consumer panel conducted by ConsumerSearch.com, part of The About Group, from October 8-12.

The ConsumerSearch.com survey found that 65% of respondents said they rely on word-of-mouth to come up with gift ideas, while 64% said they consider advertisements, emails, and retailer Web sites. That compares to 62% who said they turn to social media, including user reviews and online wish lists, as well as a variety of content on Facebook, Pinterest, and Twitter. Online reviews were far and away the most popular source of gift ideas, consulted by 41% of the U.S. adult online population.

Overall, in terms of their preferred method for finding gifts, 37% of respondents said they conduct online and offline research equally, while 24% said they prefer to research and shop online, and 17% said they prefer to research and shop in stores.

Carey Rossi, editor-in-chief of ConsumerSearch.com, noted: “Retailers have begun using social media more to reach shoppers with deals and information and we can expect this trend become even more popular over the next few years.”

Read Full Article

Source: www.dalmastro.com

Tagged: Gifts, Social media Ideas, Shoppers

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Dalmastro Inc, 4970 SW 72nd Ave., Suite 100, Miami, Florida, 33155, USA(305) 791-0066contact@dalmastro.com

Do you want to rank higher in search engines?

Interested in ways to use your social accounts to improve your SEO?

Social media has a significant impact on your search results, and a strong social presence can boost your search rankings.

In this article you’ll discover five ways to use social media to improve your search rankings.

Discover five unusual tips to improve your SEO with social media.

#1: Build Links With Your Social Channels

Google used to put a high value on link building in their search rankings, no matter what quality of links you were building. When people figured this out and started manipulating rankings with fake or low-quality links to their site, Google started to focus on higher-quality links.

Links on social media are often considered higher-quality links, because social sites have a high web authority from the get-go. Even if your Facebook page is new, it’s likely to rank highly (and maybe even surpass your website) thanks to Facebook’s overall high authority.

It may sound obvious, but make sure that you include a working link to your website not only in your content, but also in every social profile you have. In addition to increasing traffic to your site, it’s also highly valuable for link building.

Be sure to include a link to your website in your social profiles.

When it comes to link building within content, post content like new products or blog posts to your social profiles to encourage sharing. For example, you could create a relevant YouTube video for each blog post and embed it in the post, capitalizing on the high web authority to send traffic to your site and increase search rankings.

#2: Grow Your Follower Base

Pages with a lot of high-quality followers rank better in searches. High-quality followers are real followers on your social channels, and a large percentage of them engage or interact with you in some form.

This interaction might be repinning pins, retweeting your content or sending you a tweet, placing reviews on Google+ or engaging with your posts on Facebook.

Develop a solid base of followers on your social channels to boost your SEO.

Social signals are a very real factor when it comes to SEO. Search engines look at social signals to find out how often you’re posting to your social media accounts, how many people interact with you and if there are social-sharing elements available to visitors to your site.

There’s no point in trying to outsmart the algorithms with fake likes on Facebook. Low-quality followers are not good for you. Not only will Facebook penalize you for fake likes, search engines like Google will punish you with lower rankings, too.

So, make sure you’re steadily gaining a solid base of followers that are interacting with you and your content, and encourage them to share, engage and interact with you.

#3: Make Your Content Searchable and Sharable

Pinterest is a great example of a social platform that makes your content both searchable and sharable. Pinterest encourages sharing to a great extent. Users post pins they like to their boards, and share them with other Pinterest users.

Pinterest profiles can show up in Google search results.

Many social accounts give you the option of keeping your content private, or relatively so. On YouTube, you can have unlisted videos, and only people who have links to the videos can watch them. Pinterest allows secret boards, and Twitter gives you the option to have a private profile.

When it comes to your business, you want all of your social accounts to be public, and you want all of your content to be searchable.

For example, for your Facebook profile, you have the option to make your posts searchable in search engines. To do this, go to your Facebook privacy settingsand enable the option Do You Want Other Search Engines to Link to Your Timeline?, shown here.

In your Facebook profile, enable the option to let search engines include your posts in search results.

The more people who see your posts, the more people who might share it. Encouraging sharing (including through methods like Facebook contests) is a great way to increase your search rankings.

#4: Use Keywords in Your Posts

Keywords are important for your website, blog and paid ad campaigns, so it should come as no surprise that keywords matter with your social content, too.

On Pinterest, a great way to rank higher in search engines is to use keywords in your pins or boards. Similarly, doing keyword research for YouTube videos can bring in traffic not only to your channel, but also to your website and blog if they’re listed in your profile. Even using keywords in your posts on Facebook can pay off.

This comes back to making sure that your content is searchable. This way, when users search for those keywords, your content will pop up.

Read Full Article

Social Media Gift Ideas

When it comes to finding gift ideas, social media now rivals word-of-mouth and store advertising as a source of inspiration for shoppers, according to a new survey of 1,035 U.S. adults from Research Now’s consumer panel conducted by ConsumerSearch.com, part of The About Group, from October 8-12.

The ConsumerSearch.com survey found that 65% of respondents said they rely on word-of-mouth to come up with gift ideas, while 64% said they consider advertisements, emails, and retailer Web sites. That compares to 62% who said they turn to social media, including user reviews and online wish lists, as well as a variety of content on Facebook, Pinterest, and Twitter. Online reviews were far and away the most popular source of gift ideas, consulted by 41% of the U.S. adult online population.

Overall, in terms of their preferred method for finding gifts, 37% of respondents said they conduct online and offline research equally, while 24% said they prefer to research and shop online, and 17% said they prefer to research and shop in stores.

Carey Rossi, editor-in-chief of ConsumerSearch.com, noted: “Retailers have begun using social media more to reach shoppers with deals and information and we can expect this trend become even more popular over the next few years.”

Read Full Article