Does your business use emotional appeal to win the hearts of your customers? Have you ever given it a try? Feelings have a critical role in this regard. Yet few of any ads will make an emotional appeal. They will try to amuse and dazzle more than touch the heart.

Always #LikeAGirl Campaign, may just be the most inspiring and empowering commercial, using this approach.

When did doing something "like a girl" become an insult?

In the advertisement, both male and female teenagers are asked to demonstrate what it means to "throw like a girl," "run like a girl" or even "fight like a girl." But then, a new group of younger girls decide to defy stereotypes and show off their own talents.

Whether running in place or demonstrating their karate skills, these girls prove #LikeAGirl doesn't have to be an insult.

"Feelings have a critical role in the way customers are influenced". (David Freemantle)