Recent studies have shown that 85% of companies are finding success with a video marketing strategy, and there’s no doubt that video has an engagement power that text cannot match. The reason is simple: videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, visually-appealing video.
If you own a small business or are in business for yourself, there’s a lot of compelling evidence suggesting that online video marketing should be a major focus of your advertising and marketing budget.
Studies show that more than half of the companies are already investing to this medium. A predicted cost that continues to intensify, thus, dominating the strategies of marketing in the near future. It is easy to see why.
Video is Incomparable
Online video satisfies people with the information and entertainment that they need. Youtube receives one billion of unique visitors every month apart from Facebook. Statistics shows that over 6 billion hours of video are viewed each month on YouTubeand the number of daily subscriptions every is up three times each year. Video gives you access to all these information.
“It’s about highlighting ways that brands can do really compelling, sharable, video content.” said Jonathan Perelman, BuzzFeed’s General Manager of Video & VP Agency Strategy. By allowing viewers to engage and share the video with others will allow them to extend their time on your website as they interact with your brand. For any type of social media campaign, or any SEO practice, video is in no doubt, the best tool kit in marketing.
Video Is Naturally Likable
People engage with content that is easy to digest, if not it will result in consumers moving away or ignoring the content. Video does this job well. It does not only act as a powerful tool in advertising but it is a great method to keep your consumers interested, well, “engaged”. Besides video being naturally likable, how it builds a deeper connection amplifies what digital marketing provides—engagement. A lot of people are already wired up to something appealing. That is why marketers are challenged to get consumers’ attention by spending more time engaging with them.
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