The rise of short messages through Twitter and Whatsapp, as well visual messages such through Facebook, Instagram, Pinterest, Snapchat, made social media and content marketing, adjust to this new consumer’s behavior.
The Impact of Social Media on Hospitality
Social Media is no longer an option, if you want to survive in business, it’s crucial!! Hotels should consider social media as a natural extension of the hotel's website, keeping its web content fresh and original for search positioning and connecting its audience. It also provides a great way to test your messages, spur conversation, hear what your guests are saying, get your audience engaged, and meet future guests.
Video Is No Longer Optional, It’s Crucial!
Recent studies have shown that 85% of companies are finding success with a video marketing strategy, and there’s no doubt that video has an engagement power that text cannot match. The reason is simple: videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, visually-appealing video.
How to Stand Tall in the Social Media Jungle
Follow these 6 simple tips to help you standout on social media .
The more noise there is, the more mediocrity we accept as being normal. If we set ourselves higher standards than everyone else, there is an opportunity to cut through the clutter. You only need a little creativity and some dedication to generate engagement, earn trust and awareness on social media. And it’s all free
