The very first challenge that marketers have to face, is how they create a big audience of followers, to watch their videos. There’s no point in launching a video campaign without subscribers, followers or an engaged social media audience. This is the case when brands would turn to paid advertising to entice sharing and speed up audience building.
Adding live video to your marketing strategy will help with building your brand, engaging prospective customers, and improving your site’s SEO, among many other benefits.
Nailing down your positioning from the beginning makes everything else easier. This is crucial in marketing, because you can't be everything to everyone, but you can be something great for someone, and for that you not only have to know your product/service, you have to know who you are trying to reach.
