It was long time ago when we left to chance the results of our marketing efforts. Running a campaign meant developing the creative stuff and praying for the good outcomes to come. The tools, the channels, and the results were all disconnected and it was hard to tell what was working, from what it wasn’t!
Marketing has changed a ton in the last five years. Social media’s power to drive campaign success into uncharted territory has resulted in a massive shift in content marketing. The best campaigns have capitalized on the elements that make content shareable on social media.
WHY COMPANIES RUN MARKETING CAMPAIGNS?
Marketing campaigns are the vehicles for connecting with your marketplace, to generate leads and sales, and to position you as that certain “something.”
Campaign's copy and creative should always support your brand strategy and messages, even if you’re running a tactical lead generation campaign. They’re one of the most effective customer acquisition tactics in your marketing arsenal.
Good campaigns follow a theme and include a series of touches with the market. They have an overarching theme, which can be leveraged over extended periods of time with multiple variations, or different elements, to tell an entire story.
While most small- to mid-market companies can’t afford expensive ad budget, they can create effective and memorable campaigns leveraging different media such as:
- Online media, including interactive ads and banners on websites
- Print media
- Social media
- Direct mail
- Events and trade shows
- Search engines
- Outdoor media
True marketing campaigns are more than just advertisements. Complex campaigns leverage multiple mediums, use a sequence of messages over an extended time frame, support positioning, define a brand experience, and handle the campaign fulfillment and selling.
Campaigns can also be simple – using a single medium, with a single message and call-to-action. When designing a group of campaigns for your marketing plan, it’s good practice to start with your annual goals and work backward to develop campaigns to meet those numbers. For example, when you know how many new customers you need, you can calculate how many leads you’ll need, and then design campaigns to generate that number of leads over the course of the year.
DALMASTRO is an award winning multi-cultural advertising agency and video production company, specializing in SEO, branding, digital content marketing, social media management, graphic design, web development, and commercial jingles. If you are thinking about creating new marketing campaigns, we can help with a solid planning, a jolt of creativity, and a focus on measurement, so that you’ll be in a strong position for success.
The power of video can’t be ignored. It’s the most engaging type of content available today. And it’s never been more affordable to create one. There are many ways in which you can use a video to grow your small business. This guide is going to show you how to do it. (AJ Agrawal )
As videos become increasingly popular, they provide the perfect complement to online marketing. Regardless of whether the video is produced simply for fun, information or is intended to be instructional, videos play a critical role in any brand's marketing strategy.
Consumers said that blogs rank higher than Twitter for shaping their opinions and higher than Facebook for motivating purchasing decisions.
The rise of short messages through Twitter and Whatsapp, as well visual messages such through Facebook, Instagram, Pinterest, Snapchat, made social media and content marketing, adjust to this new consumer’s behavior.
The very first challenge that marketers have to face, is how they create a big audience of followers, to watch their videos. There’s no point in launching a video campaign without subscribers, followers or an engaged social media audience. This is the case when brands would turn to paid advertising to entice sharing and speed up audience building.
When it comes to social and digital marketing, 2016 promises to be a year of massive changes, not only in the way people use social networks, but also in the way they consume media on them.
According to Anish Patel, in his article in REELSEO, it’s time to start thinking about how you will kick start your video marketing campaign to meet consumer demands in 2016. Video marketing is growing fast and changing and consumers want different types of experiences from video. Are getting ready for this challenge?
Social Media is no longer an option, if you want to survive in business, it’s crucial!! Hotels should consider social media as a natural extension of the hotel's website, keeping its web content fresh and original for search positioning and connecting its audience. It also provides a great way to test your messages, spur conversation, hear what your guests are saying, get your audience engaged, and meet future guests.
Recent studies have shown that 85% of companies are finding success with a video marketing strategy, and there’s no doubt that video has an engagement power that text cannot match. The reason is simple: videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, visually-appealing video.
Adding live video to your marketing strategy will help with building your brand, engaging prospective customers, and improving your site’s SEO, among many other benefits.