"Storytelling has never been so powerful than today. The principles and success factors are closely related with word-of-mouth, social sharing, social media in general, brand perception and the very core of content marketing."
Working with clients and talking to founders we realized that some of them are missing the essential element for their social media marketing success: They need to be willing to create content and tell stories – the whole time.
Many of the people we talk to believe that social media marketing is all about posting updates and being constantly active in the chosen networks. It is. But that is simply only half the truth. Without a steady stream of content and stories all the activity in social media marketing can only get them so far.
A large part of social media success is not created directly on the various different social networks. It is created on your own site, on your own blog. It is the content, which you need to play the social networks to your advantage. It is the stories, which you tell, that attract an audience. And while there is a lot of content out there free for you to use, your own content on your own site is essential.
Of course there are many mechanisms and tweaks to social media activity that you should know about. Not knowing them will make your social media marketing a lukewarm effort. But at the core of real social media success is the content that you share and the stories that you tell. It is not enough to copy other peoples’ content or retweet and share what others post.
We sometimes have a hard time convincing these people that their biggest problem is not what they are or are not doing on social media. It is the utter lack of good and sharable content that often makes them fail with generating traffic. But fixing this lack of content is not as easy as setting up a new tweet or sharing some links on Facebook. It is going to be hard work.
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The power of video can’t be ignored. It’s the most engaging type of content available today. And it’s never been more affordable to create one. There are many ways in which you can use a video to grow your small business. This guide is going to show you how to do it. (AJ Agrawal )
As videos become increasingly popular, they provide the perfect complement to online marketing. Regardless of whether the video is produced simply for fun, information or is intended to be instructional, videos play a critical role in any brand's marketing strategy.
Consumers said that blogs rank higher than Twitter for shaping their opinions and higher than Facebook for motivating purchasing decisions.
The rise of short messages through Twitter and Whatsapp, as well visual messages such through Facebook, Instagram, Pinterest, Snapchat, made social media and content marketing, adjust to this new consumer’s behavior.
The very first challenge that marketers have to face, is how they create a big audience of followers, to watch their videos. There’s no point in launching a video campaign without subscribers, followers or an engaged social media audience. This is the case when brands would turn to paid advertising to entice sharing and speed up audience building.
When it comes to social and digital marketing, 2016 promises to be a year of massive changes, not only in the way people use social networks, but also in the way they consume media on them.
According to Anish Patel, in his article in REELSEO, it’s time to start thinking about how you will kick start your video marketing campaign to meet consumer demands in 2016. Video marketing is growing fast and changing and consumers want different types of experiences from video. Are getting ready for this challenge?
Social Media is no longer an option, if you want to survive in business, it’s crucial!! Hotels should consider social media as a natural extension of the hotel's website, keeping its web content fresh and original for search positioning and connecting its audience. It also provides a great way to test your messages, spur conversation, hear what your guests are saying, get your audience engaged, and meet future guests.
Recent studies have shown that 85% of companies are finding success with a video marketing strategy, and there’s no doubt that video has an engagement power that text cannot match. The reason is simple: videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, visually-appealing video.
Adding live video to your marketing strategy will help with building your brand, engaging prospective customers, and improving your site’s SEO, among many other benefits.