A ‘personal brand’ is in many ways synonymous with your reputation. It refers to the way other people see you as a business owner or representative of an idea, organization, or activity. Are you a genius? An expert? Are you trustworthy? What do you represent? What do you stand for? What ideas and notions pop up as soon as someone hears your name?
The term "personal brand" gets tossed around a lot, but what does it actually mean?
Your personal brand is how you market yourself. In a matter of speaking, you are the product.
For example, say you're trying to establish yourself as a high-powered motivational speaker, an analytics-savvy marketer, or a master problem solver.
A major way you'd pitch yourself to your audience is your personal branding.
Establishing a personal brand requires brainstorming, taking into consideration who you are, how you want to be known, and what your target audience needs.
To give you a basic tour of what it takes to create a personal brand strategy, Sestyle put together an infographic outlining nine steps:
- Who are you?
- How are you perceived?
- What do you want to achieve?
- Create your brand.
- Create your ecosystem.
- Create your network.
- Create original content.
- Get involved and share.
- Listen and monitor.
Check out the infographic for a breakdown of each step.
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