A ‘personal brand’ is in many ways synonymous with your reputation. It refers to the way other people see you as a business owner or representative of an idea, organization, or activity. Are you a genius? An expert? Are you trustworthy? What do you represent? What do you stand for? What ideas and notions pop up as soon as someone hears your name?
The term "personal brand" gets tossed around a lot, but what does it actually mean?
Your personal brand is how you market yourself. In a matter of speaking, you are the product.
For example, say you're trying to establish yourself as a high-powered motivational speaker, an analytics-savvy marketer, or a master problem solver.
A major way you'd pitch yourself to your audience is your personal branding.
Establishing a personal brand requires brainstorming, taking into consideration who you are, how you want to be known, and what your target audience needs.
To give you a basic tour of what it takes to create a personal brand strategy, Sestyle put together an infographic outlining nine steps:
- Who are you?
- How are you perceived?
- What do you want to achieve?
- Create your brand.
- Create your ecosystem.
- Create your network.
- Create original content.
- Get involved and share.
- Listen and monitor.
Check out the infographic for a breakdown of each step.
The power of video can’t be ignored. It’s the most engaging type of content available today. And it’s never been more affordable to create one. There are many ways in which you can use a video to grow your small business. This guide is going to show you how to do it. (AJ Agrawal )
As videos become increasingly popular, they provide the perfect complement to online marketing. Regardless of whether the video is produced simply for fun, information or is intended to be instructional, videos play a critical role in any brand's marketing strategy.
Consumers said that blogs rank higher than Twitter for shaping their opinions and higher than Facebook for motivating purchasing decisions.
The rise of short messages through Twitter and Whatsapp, as well visual messages such through Facebook, Instagram, Pinterest, Snapchat, made social media and content marketing, adjust to this new consumer’s behavior.
The very first challenge that marketers have to face, is how they create a big audience of followers, to watch their videos. There’s no point in launching a video campaign without subscribers, followers or an engaged social media audience. This is the case when brands would turn to paid advertising to entice sharing and speed up audience building.
When it comes to social and digital marketing, 2016 promises to be a year of massive changes, not only in the way people use social networks, but also in the way they consume media on them.
According to Anish Patel, in his article in REELSEO, it’s time to start thinking about how you will kick start your video marketing campaign to meet consumer demands in 2016. Video marketing is growing fast and changing and consumers want different types of experiences from video. Are getting ready for this challenge?
Social Media is no longer an option, if you want to survive in business, it’s crucial!! Hotels should consider social media as a natural extension of the hotel's website, keeping its web content fresh and original for search positioning and connecting its audience. It also provides a great way to test your messages, spur conversation, hear what your guests are saying, get your audience engaged, and meet future guests.
Recent studies have shown that 85% of companies are finding success with a video marketing strategy, and there’s no doubt that video has an engagement power that text cannot match. The reason is simple: videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, visually-appealing video.
Adding live video to your marketing strategy will help with building your brand, engaging prospective customers, and improving your site’s SEO, among many other benefits.