The relationship between creativity and perfectionism is complex. Is it good? Is it bad? Or maybe it’s not as black and white as that. This interesting article reveals the true nature of this intricate balance.
Productive creativity requires a sense of discipline. Discipline requires a set of restrictions that keep us from drowning in the details. Without restrictions, we would spend all of our time and money on aspects of our work that are not requested (and likely not even noticed) by our clients and audiences. Sure, these details may be important to you, but it is likely the emotional side of you that loves your own work. Restrictions help us keep perspective and keep food on the table! When embarking on any creative project (especially those that you love), strive to set the following restrictions:
What specifically do you hope to achieve, and by when?
When will you be “done?” At what date will you send the project along to someone else (client, partner, etc.) for feedback?
What limits will you impose around your creative project? Remember that many of the most productive creative professionals claim that budgets are a positive force in the creative process.
- Reduced Scope:
Rather than taking on all types of projects, start specializing and declining unrelated projects. When you stray too far from your expertise, you end up paying for it in unexpected ways.
On the topic of restricting perfectionist tendencies, Eric Karjaluoto, lead creative at smashLAB, shared insights on this own struggles in a recent Behance interview. “It all came down to asking ourselves where we were willing to bend. We weren’t willing to compromise the quality of our work, nor were we comfortable losing money on projects. Finally we chose to limit our offering. After years of being a small, full-service studio, we picked what we were best at and are now concentrating solely on that…”
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The power of video can’t be ignored. It’s the most engaging type of content available today. And it’s never been more affordable to create one. There are many ways in which you can use a video to grow your small business. This guide is going to show you how to do it. (AJ Agrawal )
As videos become increasingly popular, they provide the perfect complement to online marketing. Regardless of whether the video is produced simply for fun, information or is intended to be instructional, videos play a critical role in any brand's marketing strategy.
Consumers said that blogs rank higher than Twitter for shaping their opinions and higher than Facebook for motivating purchasing decisions.
The rise of short messages through Twitter and Whatsapp, as well visual messages such through Facebook, Instagram, Pinterest, Snapchat, made social media and content marketing, adjust to this new consumer’s behavior.
The very first challenge that marketers have to face, is how they create a big audience of followers, to watch their videos. There’s no point in launching a video campaign without subscribers, followers or an engaged social media audience. This is the case when brands would turn to paid advertising to entice sharing and speed up audience building.
When it comes to social and digital marketing, 2016 promises to be a year of massive changes, not only in the way people use social networks, but also in the way they consume media on them.
According to Anish Patel, in his article in REELSEO, it’s time to start thinking about how you will kick start your video marketing campaign to meet consumer demands in 2016. Video marketing is growing fast and changing and consumers want different types of experiences from video. Are getting ready for this challenge?
Social Media is no longer an option, if you want to survive in business, it’s crucial!! Hotels should consider social media as a natural extension of the hotel's website, keeping its web content fresh and original for search positioning and connecting its audience. It also provides a great way to test your messages, spur conversation, hear what your guests are saying, get your audience engaged, and meet future guests.
Recent studies have shown that 85% of companies are finding success with a video marketing strategy, and there’s no doubt that video has an engagement power that text cannot match. The reason is simple: videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, visually-appealing video.
Adding live video to your marketing strategy will help with building your brand, engaging prospective customers, and improving your site’s SEO, among many other benefits.