Everybody knows that selling is the end of the marketing process. Content marketing is a great way to help prospective customers find you. Perfect content marketing is not easy, but the payoff from content marketing is bigger than almost any other marketing tactic. The important thing is not to get paralyzed, searching for perfect content.
Pursuing perfection is a game of rapidly diminishing returns. Put too much time into one piece of content, and you rob all the other content that could have been created. Go for progress, not perfection.
Creating content is a bit like water treatment. Everyone wants clean water, but how clean do you really need? You can keep making water cleaner and cleaner, when you’re willing to pay the price.
For example, you can build a water treatment system that removes:
- 90% of dirt from a quantity of water for $1
- 95% for $2
- 97% for $3
- 99% for $4.
Or, if you really need water that’s chemically and biologically pure, as certain laboratories do, 100% for $6 to $10.
The point is, not all water needs to be 100% pure: it depends what you’re using it for. To water the garden or wash clothes, you just don’t need 100% pure water. That becomes wasteful.
Ask yourself what level of quality each piece of content really needs. Here’s the trade-off: for the same cost you can get either 1 batch of water that’s 99% pure or 2 batches that are 95% pure.
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The power of video can’t be ignored. It’s the most engaging type of content available today. And it’s never been more affordable to create one. There are many ways in which you can use a video to grow your small business. This guide is going to show you how to do it. (AJ Agrawal )
As videos become increasingly popular, they provide the perfect complement to online marketing. Regardless of whether the video is produced simply for fun, information or is intended to be instructional, videos play a critical role in any brand's marketing strategy.
Consumers said that blogs rank higher than Twitter for shaping their opinions and higher than Facebook for motivating purchasing decisions.
The rise of short messages through Twitter and Whatsapp, as well visual messages such through Facebook, Instagram, Pinterest, Snapchat, made social media and content marketing, adjust to this new consumer’s behavior.
The very first challenge that marketers have to face, is how they create a big audience of followers, to watch their videos. There’s no point in launching a video campaign without subscribers, followers or an engaged social media audience. This is the case when brands would turn to paid advertising to entice sharing and speed up audience building.
When it comes to social and digital marketing, 2016 promises to be a year of massive changes, not only in the way people use social networks, but also in the way they consume media on them.
According to Anish Patel, in his article in REELSEO, it’s time to start thinking about how you will kick start your video marketing campaign to meet consumer demands in 2016. Video marketing is growing fast and changing and consumers want different types of experiences from video. Are getting ready for this challenge?
Social Media is no longer an option, if you want to survive in business, it’s crucial!! Hotels should consider social media as a natural extension of the hotel's website, keeping its web content fresh and original for search positioning and connecting its audience. It also provides a great way to test your messages, spur conversation, hear what your guests are saying, get your audience engaged, and meet future guests.
Recent studies have shown that 85% of companies are finding success with a video marketing strategy, and there’s no doubt that video has an engagement power that text cannot match. The reason is simple: videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, visually-appealing video.
Adding live video to your marketing strategy will help with building your brand, engaging prospective customers, and improving your site’s SEO, among many other benefits.