During the summer it is no secret that the online marketing business slows down substantially. In order to keep earning steady profits, it’s important to focus on creative marketing ideas for summer online ad campaigns.
Consumer needs change dramatically depending on the season, and this is especially noticeable during the summer time. More customers are spending time outside or on vacation rather than staying home on the internet. So, what are the three hot tips and creative marketing ideas for summer online ads?
Alter your advertisements.
Most creative marketing ideas for summer ads involve dramatically changing the look of an advertisement. Change your online ad to bring out the idea of fun, sun and recreation. Ads should be brighter and more colourful, reflecting the outside world. Make the marketing message revolve around the summer activities that most people enjoy.
Tailor your targeting.
In the summer, most internet users are either browsing the internet on a portable device or quickly checking their favorite websites. Not as much time is spent casually surfing the web, so creative marketing ideas for summer should include an alteration of all targeted keywords and URLs. Make the marketing campaign as efficient as possible with targets. For example, if you are creating summer marketing ideas for an Acai weight loss berry, focus targeting on “fit into your bikini quickly” or “slim summer weight loss tips”.
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